Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Blue Buffalo TV Commercial, 'The BLUE Story II: Bond'

The Bishop family, founders of Blue Buffalo, say the bond with your dog starts the day you bring them home, which is how it was with their dog Blue. As they show old photos of Blue, the family say they went into the pet food business after the dog got sick. They wanted to create food with real meat and whole grain to make it good enough to feed a family member. The family say Blue loved his Blue Buffalo food and so will your dog.

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Tagline
“Love Them Like Family. Feed Them Like Family.”
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None have been identified for this spot
Animals

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