Pepsi employees, fans and players alike are gearing up for the NFL season. As everyone sings along to Sam Spence's "The Equalizer," fans shave their heads, stare down rivals, grab their favorite snacks and crack open cans of Pepsi in preparation. Terry Bradshaw shows off his Pittsburgh Steelers spirit with a tattoo while players like Dak Prescott, Luke Kuechly and Antonio Brown put the finishing touches on their game before running out on the field.

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“We Live for This”
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Antonio Brown , Dak Prescott , Geno Segers ... Guy carrying fan on shoulders, Luke Kuechly , Sam Sibilsky ... Lions fan, Terry Bradshaw , Troy Walker ... Guy getting haircut
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