A man looks up from his morning coffee to find his doppelgänger sitting in his apartment, wearing an Apple Watch. When the watch tells him it's time to stand, they both get up and look out the window, where they see a third lookalike using his Apple Watch to take a phone call. The two join him on the street where they run into one doppelgänger after another, each using his Apple Watch for a different purpose. The lookalikes all run down to the beach, and just when they think its all over, a final doppelgänger leads the now small army into the water for a swim. Apple invites you to find the "better you in you" with its Series 4 watch.