Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Cognizant TV Commercial, 'First Day of School'

It's a big day for this family of three. Not only does the son have his first day of school, the father is also starting his first day at work. While the father and son comfort each other, the mother wishes her husband luck on his first day. Cognizant says that just as it helps companies advance in the digital era, it's also investing in skills training in communities nationwide.

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