Media Measurement
Data is based on life of ad, unless indicated otherwise

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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
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Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Old Spice Foamer Body Wash TV Commercial, 'Foam Zone Ep 1: The Beginning of the End of the Beginning'

Old Spice wanted to introduce its Foamer Body Wash to the world in the most bizarre way possible. The company created a “Foam Zone” game show. It pits 12 teams of contestants against each other as they are forced to run through an obstacle course after being sprayed and lathered with Old Spice’s Foamer Body Wash. One of the game show hosts likens the slippery madness to the game of football, to which he is told by another game show host that this course has absolutely nothing to do with the gridiron. There’s a good chance you probably won’t see this show again, but it’s important to know that there can only be one champion in the Old Spice “Foam Zone.”

Advertiser
Advertiser Profiles
Songs - Add
Mood
Funny
Actors - Add
None have been identified for this spot
Agency
Wieden+Kennedy Portland (Creative Agency), MediaMonks Films (Production Company)

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