Media Measurement
Data is based on life of ad, unless indicated otherwise
National Airings
Est. Spend
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Engagement Rating
Media Measurement
Data is based on life of ad, unless indicated otherwise
Est. Spend
TV Impressions
National
Local
VOD/OTT
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement
About The General TV Commercial, 'Rock & Roll'
Two band members go over the rockin' duet they have planned out as they prepare to get dropped off at their concert venue. However, their excitement wanes when their driver, the drummer's bespeckled mother, turns around and starts trying to beatbox because she is also excited for them. The General wants you to avoid situations like this due to a less-than-perfect driving record and encourages you to check out its low rates on car insurance instead.
Advertiser
Products
Tagline
“For a Great Low Rate You Can Get Online Go to the General & Save Some Time”
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Phone
800-GENERAL
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Active
Actors
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Deb Snyder ... Mother
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