Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About NAPA Auto Parts TV Commercial, 'Bob & Trish: Bladdery'

A father-daughter duo, Bob and Trish, are on a mission to find some auto parts at NAPA. Trish confidently declares that they need an "oil flipper" and a "bladdery," which Tyler and Rick are happy to supply to them with no questions asked. But when Tyler suggests also looking for some "spark bugs," Trish calls him out for mispronouncing "spark plugs." Tyler may or may not have walked right into a grammatical trap.

Advertiser Profiles
Tagline
“Know How”
Songs - Add
Mood
Funny
Actors - Add
Jason Salmon ... Tyler, Peter McNerney ... Rick
Characters
Agency
VML (Agency), VML (Creative Agency), VML (Digital Agency)

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