Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Shell Rotella TV Commercial, 'Tireless Industry'

Although many people only see one side of trucking, Shell wants to make other aspects of the job visible. Behind the rough exterior of a truck is an industry full of individuals who work to put food on shelves, bring toys to children and ship products for homes. Truck drivers are proud parents who are dedicated to their jobs and their families. Shell aims to show the other side of the trucking story and claims that its Rotella engine oil works as hard as you do.

Advertiser
Advertiser Profiles
Tagline
“The Engine Oil That Works as Hard as You.”
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