Cadillac declares that every legacy comes with a burden of expectations to meet, standards to pass and a purpose to live up to, but it doesn't mind. Rather, Cadillac dares you to bring forth your doubts and challenges so that it may shatter them with the introduction of its Super Cruise technology, the first true hands-free driving system for the freeway.

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Publicis North America (Creative Agency), Publicis North America (Digital Agency), Carat (Media Agency)

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