About Abbott TV Commercial, 'Wall of Water'

A wall of falling rain abruptly halts to represent diabetes patients who must monitor their blood glucose everyday, causing them to stop what they're doing and prick their fingers repeatedly. Abbott says that its life-changing technology makes it possible to track glucose levels without drawing a drop of blood. As the rain wall begins flowing once again, it's declared that the most personal technology is the kind with the power to change a life.

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“Life. To the Fullest.”
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Josh Marcantel ... Man in glasses and suit

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