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State Farm TV Spot, 'Fitness Gear Funeral'

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Jake from State Farm walks out onto a dock to follow up on a text from one of his insurance policyholders. Expensive gym memberships make her feel forced to rid herself of her fitness gear with a Viking-style funeral "at sea." Before she has a chance to let her flame-kissed arrow sail through the air, Jake reminds her that with the savings she makes from a lower-cost insurance plan from State Farm, she can still enjoy her regular workout activities. Unfortunately for her, she can't stop herself from releasing the arrow and sending her equipment to the depths below.

April 14, 2022
State Farm
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“Like a Good Neighbor, State Farm Is There.”
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Kevin Miles ... Jake from State Farm
DDB ... Agency, The Marketing Arm ... Creative Agency, Foote, Cone & Belding (FCB) ... Digital Agency, OMD ... Media Agency

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