Ad Block Detected

iSpot measures impressions and the performance of TV ads. As such, our content is blocked by ad blockers. Please consider disabling your ad blocker on this site to ensure the best user experience.

Continue To Site >>
Goldman Sachs to Invest $325M into iSpot.tv to Accelerate Modern TV Measurement Currencies. Read More>

Mountain Dew TV Spot, 'Product Placement' Featuring Charlie Day, Zach LaVine

National Airings
🔒
First Airing
🔒
Last Airing
🔒
Creatives
🔒
Recently Aired On
🔒
Est. Spend
🔒
TV Impressions
🔒
National Impressions
🔒
Local Impressions
🔒

There's a Better Way to Measure TV & Streaming Ad ROI

Screenshot of product dashboard
  • Real-Time Ad Measurement Across Linear and CTV
  • TV Ad Attribution & Benchmarking
  • Marketing Stack Integrations and Multi-Touch Attribution
  • Real-Time Video Ad Creative Assessment
Get a Demo Today

Framed with dramatic lighting, Chicago Bulls star Zach LaVine asks viewers if they've ever noticed how obvious product placement is -- before actor Charlie Day, completely decked out in a head-to-toe Mountain Dew branded suit, unexpectedly answers that no, he hasn't. When the camera returns to Zach, he's likewise decked out in branded clothes and taking a generous drink of the soda. In fact, the entire court seems to have been magically transformed into a Mountain Dew branded billboard, complete with neon green inflatable tube men and gymnastics-performing mascots. Even the infamous Puppy Monkey Baby from commercials past makes a guest appearance. This seems to entirely confuse Zach, who is alarmed to find he can't even voice his questions; when he opens his mouth, all he can say is: "Mountain Dew." So... Mountain Dew, anyone?

Published
February 20, 2022
Advertiser
Mountain Dew
Advertiser Profiles
Facebook, Twitter, YouTube
Products
Mountain Dew, Mountain Dew Zero Sugar, Mountain Dew Spark
Tagline
“Do the Dew”
Songs - Add
None have been identified for this spot
Mood
Funny
Actors - Add
Charlie Day ... Actor/Actress, Zach LaVine ... Athlete
Agency
TBWA\Chiat\Day ... Creative Agency, TBWA\Chiat\Day ... Media Agency

Have questions about this ad or our catalog? Check out our FAQ Page.

Screenshots
View All Screenshots