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Mountain Dew TV Spot, 'Product Placement' Featuring Charlie Day, Zach LaVine

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Framed with dramatic lighting, Chicago Bulls star Zach LaVine asks viewers if they've ever noticed how obvious product placement is -- before actor Charlie Day, completely decked out in a head-to-toe Mountain Dew branded suit, unexpectedly answers that no, he hasn't. When the camera returns to Zach, he's likewise decked out in branded clothes and taking a generous drink of the soda. In fact, the entire court seems to have been magically transformed into a Mountain Dew branded billboard, complete with neon green inflatable tube men and gymnastics-performing mascots. Even the infamous Puppy Monkey Baby from commercials past makes a guest appearance. This seems to entirely confuse Zach, who is alarmed to find he can't even voice his questions; when he opens his mouth, all he can say is: "Mountain Dew." So... Mountain Dew, anyone?

February 20, 2022
Mountain Dew
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Facebook, Twitter, YouTube
Mountain Dew, Mountain Dew Zero Sugar, Mountain Dew Spark
“Do the Dew”
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Charlie Day ... Actor/Actress, Zach LaVine ... Athlete
TBWA\Chiat\Day ... Creative Agency, TBWA\Chiat\Day ... Media Agency

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