Samsung Knox TV Spot, 'The Private Vault'

As a woman guides a young man through a seemingly heavily secure, high-tech labyrinth of locking doors, keypads and eye scanners, she invites him to imagine a place so secure that it even dedicates a separate, even more secure place for your most important information. When he admits that the concept is impressive, she informs him that he can actually have that amount of security on something as simple as his Samsung phone... just as it's revealed they'd been simply chatting at a diner the whole time.