Rite Aid TV Spot, 'Being Human'

Being human means embracing contradiction, Rite Aid says. Expecting mothers can spend their entire pregnancy practicing an all-natural lifestyle and yet request an epidural on the day of their labor. Others spend hours relaxing and soaking their feet in a spa, yet spend their days squeezing into uncomfortable high-heeled shoes. Although some parents teach their children not to be afraid of aging, they still try to prevent wrinkles on their faces. Rite Aid embraces both traditional and alternative health remedies.