Burger King pranked fast-food haters into trying its Whopper by disguising it as a "fancy burger." After praising the Whopper for tasting like a fresh, home-grilled meal, the skeptics are shocked to learn what they really ate. Some even claimed the stunt changed their entire perception of the restaurant. Burger King says its Whopper is made with flame-grilled beef and no artificial colors.

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Horizon Media (Agency), Pitch (Creative Agency), Code and Theory (Digital Agency)

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