GRAMMYs correspondent Kelti Knight wants to help fans get to know their favorite artists on the red carpet, but she can't get to everything. Fortunately, fans can get to everything because IBM Watson analyzes the GRAMMYs red carpet live and delivers insights to fans, so they get the best stories behind the music.

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The Ogilvy Group (Agency), Ogilvy & Mather Worldwide - New York (Creative Agency), Havas Worldwide (Digital Agency), Mindshare (Media Agency)

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