HoneyBaked says the world's best ham is a HoneyBaked ham. In a variety of situations, people comment on how ham made by others falls short of HoneyBaked. A woman tries a home-cooked roasted ham. A dog receives ham that was dropped on the floor. Finally, a pair of men stranded in the ocean catch a container of ham floating on the water and throw it back in. In each situation, they declare "it's no HoneyBaked."