People take museum-quality photos of things every day, like artfully-cut grapefruits in cute little diners. Frequent photo takers invented the ever-popular "feet on the beach" genre, as well as the unrelated but very important "don't forget your parking spot" genre. So if you can take picture of friends, food, and even friends as food, surely you can do your taxes... right? TurboTax insists that people can be good at anything -- yes, even taxes.

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“All People Are Tax People”
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Active
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Initiative (Agency), Wieden+Kennedy (Creative Agency), Wieden+Kennedy (Media Agency)

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