When a man tastes the Real California Milk cheddar cheese in his sandwich at the office, he's transported to a grassy knoll in a sunlit vineyard. A squirrel wearing a small tuxedo descends from the sky in an aptly sized hot air balloon and offers the man a slice of brie to go with the wine that's suddenly appeared in his hand. After he takes a piece, the ground opens up beneath his picnic blanket and the man falls into a desert. An anthropomorphic Joshua tree gestures to the wicker basket and the man opens it to find an ice cream sundae. Real California Milk says you can enter The Golden State when you eat its products.