Dennis Lloyd's "Nevermind" plays in the background as a couple takes a joyride through the city in their blue BMW. BMW believes technology should be simple to connect with, easy to talk to and a joy to drive. Instead of being driven by technology, the automaker suggests you drive it with its BMW 3 Series.

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Tagline
“The Ultimate Driving Machine”
Mood
Active
Actors - Add
Kris Alexandrea ... Girl in yellow shirt, Chris Pine ... Voice Over)
Agency
kbs+p (Agency), Goodby, Silverstein & Partners (Creative Agency)

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