Hallmark Gold Crown Stores Keepsake Ornaments TV Spot, 'When You Care Enough to Remember the Ones Who Made a Difference'

A soccer coach receives a Hallmark card and gift bag. As the coach reads the card, she remembers the talk she had with an athlete named Taylor who was going through hard times at home and was overwhelmed by life. Coach told Taylor that "we're more than a team, we're a family." This talk seems to bring some comfort to the young woman. When the holidays came around, Taylor gifts Coach a Hallmark card and Keepsake ornament with her and Taylor's picture in the middle. Hallmark believes that when you care enough to remember the ones who made a difference, its cards and ornaments make perfect gifts.