Infiniti claims its 2020 QX models can assist in a myriad of activities. A group of friends skis down a mountain and quickly throws their gear in the back of their QX50. After a quick lunch, the trio changes into their wet suits and goes surfing to close out their activity-packed day. The automaker believes luxury should be lived in and encourages you to empower the drive.

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“Empower the Drive”
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Active
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TBWA Worldwide (Agency), Crispin Porter + Bogusky (Creative Agency), OMD West (Media Agency)

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