In early 20th-century Russia, a man fleeing policemen in a dark train station grabs a bottle of Smirnoff No. 21 Vodka from a nearby shelf before hopping on the locomotive. Later, the beverage company says the drink was exiled to France as a woman running from police cars tosses the beverage onto an escaping airplane. Around the 21st century, the drink infiltrated Hollywood as celebrities smuggled it into high-profile parties. When the vodka is finally delivered into the hands of Laverne Cox by briefcase, Smirnoff says the not-so-secret story of it's infamous No. 21 is to be continued.