CVS says that 80 percent of U.S. women don't like how they look. It also says that two thirds of women agree that media has set an unrealistic standard of beauty, while the American Medical Association has labeled unrealistic images as a serious health issue. What we see matters -- which is why CVS made a promise to not alter the beauty images it makes. When an industry changes how it sees women, it can change how women see themselves.

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The Bravo Group (Agency), BBDO Worldwide (Creative Agency), Universal McCann (Media Agency)

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