Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Dick's Sporting Goods TV Commercial, 'Holidays: The New Kid'

On its first night on display at Dick’s Sporting Goods, a small child’s tennis shoe finds that all the sporting goods come alive and play throughout the store when no one is watching. The little shoe is coaxed into cavorting with the other animated items, even scoring a soccer goal, but when morning comes it becomes flustered and needs the help of its new friends to get back to its proper spot. The shoe is back home on the shoe rack when the store opens, and all is well, but before the little shoe can manage to settle down and be still, a young girl sees it moving and draws closer to the “magic shoe” in wonder.

Advertiser Profiles
Tagline
“Every Holiday Starts at Dick's Sporting Goods”
Songs - Add
Mood
Active
Actors - Add
None have been identified for this spot
Production
Shawn Levy ... Director, Will Gluck ... Director
Agency
Anomaly (Agency), Pacific Rim Films (Production Company)

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