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Dick's Sporting Goods TV Commercial, 'Holidays: The New Kid'

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On its first night on display at Dick’s Sporting Goods, a small child’s tennis shoe finds that all the sporting goods come alive and play throughout the store when no one is watching. The little shoe is coaxed into cavorting with the other animated items, even scoring a soccer goal, but when morning comes it becomes flustered and needs the help of its new friends to get back to its proper spot. The shoe is back home on the shoe rack when the store opens, and all is well, but before the little shoe can manage to settle down and be still, a young girl sees it moving and draws closer to the “magic shoe” in wonder.

Dick's Sporting Goods
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Anomaly ... Agency, Pacific Rim Films ... Production Company
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