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Perdue Farms TV Commercial, 'The Other Guys: Chicken Feed'

Perdue Farms gets its point across by setting up two stands in public, one stand representing its farm and the other representing the "other guys." From bones to chicken blood, people are not happy to hear what the company says about what other farms feed its chickens and the representatives point them towards Perdue's stand. Perdue Farms says unlike the "other guys" it feeds its chickens with corn, soybeans, wheat, barley and no mystery ingredients. Getting a better reaction out of its crowd, the farm says its better chicken feed leads to its great-tasting chicken.

Perdue Farms
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“Not Too Chicken To Change”
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Lowe New York ... Agency, The VIA Agency ... Creative Agency, The VIA Agency ... Media Agency
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