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Bowflex TV Spot, 'Reality'

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Bowflex showcases its JRNY digital fitness platform and suite of home exercise equipment, from screen-mounted stationary bikes, treadmills and cardio steppers to its SelectTech weights system. The home fitness brand says it wants users to knuckle down and embrace the grunting, sweaty, "ugly" reality of a good, hard workout -- it also seems to take shots at competitors with similar equipment by directly appealing to those who "came to work out" rather than join "cults, cliques, and competition."

March 14, 2021
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Bowflex Max Trainer, Bowflex VeloCore Bike, Bowflex Treadmill 22, Bowflex SelectTech 2080 Barbell with Curl Bar, Bowflex SelectTech 552 Dumbbells, Bowflex JRNY Digital Fitness Platform
“Let's Work Out”
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