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Wendy's Bourbon Bacon Cheeseburger TV Commercial, 'McBoredroom Secret Sauce'

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Wendy's announces that it's going all-in on its "next great flavor:" the Bourbon Bacon Cheeseburger, which comes complete with the chain's signature Applewood smoked bacon and smothered in its new bourbon bacon sauce. The fast food chain uses its new idea to draw a contrast with one of its famous rivals, depicting executives in a certain "McBoredroom" not only struggling to spell the word "innovation," but also clinging to a not-so-secret sauce recipe for dear life.

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Wendy's Bourbon Bacon Cheeseburger
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Leesa Kim ... Woman with glasses, Zach Broussard ... Guy without insurance
Kaplan Thaler Group ... Agency, VML ... Creative Agency, VML ... Digital Agency, Spark Foundry ... Media Agency
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