It's the year 1636 in Holland, and a lowly tulip farmer is at the pub with some friends explaining that he just sold his entire cart of flowers to a wealthy passerby. This exchange gives another man the idea to start mass-producing tulips on a grand scale. The market takes off, and pretty soon people are offering obscene amounts of money for just a single tulip bulb. Finally, someone stands up and asks why a simple tulip could be worth so much, and just like that, the tulip market crashes. A townsperson suggests that if the tulip farmers had used Gainbridge they could've balanced out this risk ahead of time and been prepared for it.