Lexus claims that a new renaissance is upon us as it unveils the UX model. The automaker showcases its premium compact SUV with artist Sir the Baptist as he drives to perform his song "Movin'." With built-in Alexa voice capabilities, Sir the Baptist is able to get his stage performance ready from inside the comfort of his car. Just like the song, Lexus says the UX is crafted to move with the new era of progress.

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Tagline
“Experience Amazing”
Mood
Active
Actors - Add
Sir the Baptist ... Musician
Production
Joseph Kahn ... Director
Agency
Team One (Creative Agency), Team One (Media Agency)

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