Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Ram Truck Month TV Commercial, 'Lead or Be Led' Song by A Thousand Horses [T2]

Ram Trucks asks if you're going to lead or be led. One dad chooses to lead when he buckles his three young daughters into the backseat of his Ram 1500. The man is proud to be a breadwinner and best pigtail tier. As he fist bumps his girls, Ram says he is their provider, protector and everything they'll ever need. During Truck Month, the automaker offers special cash back on select 2019 Ram 1500 models.

Advertiser
Advertiser Profiles
Promotions
Truck Month (expires: 02/28/2019)
Tagline
“Built to Serve”
Mood
Active
Magazines
Actors - Add
Padrick Shadeck ... Father
Agency
The Richards Group, Inc. (Agency)

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