As Xander Schauffele drives the ball, Callaway says it wanted to make a better tour ball. So it designed the Chrome Soft and Chrome Soft X golf balls from the inside-out. It created a golf ball with low compression, low spin and made of graphene for better performance.

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Xander Schauffele ... Athlete
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Taco Truck Creative (Creative Agency), Taco Truck Creative (Digital Agency), OMD West (Media Agency)
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