Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Ram 1500 TV Commercial, 'Lead or Be Led' Song by A Thousand Horses [T1]

A father leads his three little girls into their Ram truck. As he makes sure they're all safely in their car seats with pigtails perfectly tied, he gives them each a fist bump before they hit the road. The automaker introduces its new 1500 and invites you to ask yourself if you're going to lead or be led.

Advertiser
Advertiser Profiles
Tagline
“Built To Serve”
Mood
Active
Magazines
Actors - Add
Padrick Shadeck ... Father
Agency
The Richards Group, Inc. (Agency)

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