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Attention & Performance Analytics
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Media Measurement
Data is based on life of ad, unless indicated otherwise

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Local
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Attention & Performance Analytics
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Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About IBM TV Commercial, 'Dear Tech: I Need Tech That Understands My Business'

People share their open letters to tech, which has been making headlines and doing good for the world. These people say tech has more to do to help people understand each other and to help their businesses. Some tech innovations include using AI to create accessible healthcare, using blockchain to keep food fresh, using IOT to make digital wallets and using quantum to develop next generation energy. IBM believes we should ask smart tech to get to work and make a difference.

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Mayim Bialik ... Actor/Actress
Agency
The Ogilvy Group (Agency), Ogilvy & Mather Worldwide - New York (Creative Agency), Havas Worldwide (Digital Agency)

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