The Big Game is coming up, and Sprint needs to come up with an equally big idea that represents the best of both worlds. For this task, the cellular giant turns to SASSBOT, who is hard at work sketching a winged unicorn on sticky notes while mulling to himself about how great his ideas are. The product of his labors will be revealed during Super Bowl LIII on Feb. 3, 2019.

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“Brighter Future for All”
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Droga5 (Creative Agency)

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