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With a Public Reality Announcement, Realtor.com wants viewers to understand that homes aren't the ones with helipads or fancy names. Those are the gazillion dollar listings where a butler polishes your mailbox and acrobats perform in your pool. The company says a home "for the real of us" is a listing that doesn't cost millions of dollars and over a million of those can be found at Realtor.com.
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Tagline
“The Home of Home Search”
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Pereira & O'Dell (Creative Agency), Crossmedia (Digital Agency), Crossmedia (Media Agency)
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