A string orchestra warms up as a montage of a woman training for a triathlon plays. She is waking up before dawn to swim through lakes and oceans as well as drive distances to race her bike and run up mountains. Michael Kiwanuka's "Cold Little Heart' begins to play as it is revealed that the woman we've seen conquering land and water is an amputee training for a paratriathlon. Mercedes-Benz says there are all kinds of strength in the world, and its GLE model is one of them.

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Merkley+Partners (Agency), Merkley+Partners (Creative Agency), PHD (Media Agency)

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