Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Bud Light TV Commercial, 'Heart to Heart'

The Bud Light King mourns the loss of his blue-armored champion, The Bud Knight. While reflecting on all of the invasions, barbeques, sieges and pool parties they shared together, the king makes a sacred vow to protect the light lager that embodies their kingdom. His vow is cut short when a servant enters to announce that it is snack time.

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John Hoogenakker ... The Bud Light King
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