Dell knows that behind every job well done are the countless hours of preparation and training that made something go smoothly. Though these hours and efforts don't usually get much attention, Dell wants to remind users that inside the walls of its rugged lab, things are no different. Dell trains its employees to conquer under pressure and create products that can withstand extreme temperatures and adverse conditions. With countless hours of repetition, Dell confidently announces its rugged products will keep pushing alongside a rugged industry.

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Tagline
“The Harder You Push Us, the Stronger We Become.”
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Young & Rubicam Group (Agency), Y&R (Creative Agency), MediaCom (Media Agency)

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