Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

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About M&M's Super Bowl 2019 TV Commercial, 'Bad Passengers' Featuring Christina Applegate

Christina Applegate drives down a suburban street in her minivan, attempting to quell the riotous commotion coming from the back seat. The fighting escalates to the point where she threatens to break the rowdy seatmates apart if they can't keep their feet to themselves. Eventually, the actress reaches her breaking point, slamming on the breaks and threatening to eat all of her passengers alive! The quarrelers, revealed to be the M&Ms trapped inside the M&Ms Chocolate Bar, say they "prefer the break-us-apart option."

Advertiser
Advertiser Profiles
Songs - Add
Mood
Funny
Actors - Add
Christina Applegate ... Actor/Actress, Billy West ... Voice Over Red M&M), Eric Kirchberger ... Voice Over Orange M&M), J.K. Simmons ... Voice Over Yellow M&M)
Agency
BBDO New York (Creative Agency)

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