As an Infiniti employee shines up a car, Roy Williams approaches him, eager to take another test drive. The employee reminds Roy that he just took a test drive a couple of hours ago. Roy says it's different this time since he brought his friend, and University of North Carolina mascot, Rameses. Coach Roy assures the indifferent employee that Rameses can drive with his hooves.

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“Empower the Drive”
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TBWA Worldwide (Agency), Crispin Porter & Bogusky (Creative Agency), OMD West (Media Agency)

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