Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Capital One TV Commercial, 'March Madness: Bracket Buddy' Featuring Larry Bird, Charles Barkley

Samuel Jackson and Spike Lee check into a hotel. When they turn around, they see Charles Barkley sporting a parrot on his shoulder. He says the parrots is his "bracket buddy" to serve as his good luck charm for the NCAA March Madness. As Charles explains he named the parrot "Larry Bird," the real Larry Bird shows up with his "bracket buddy" named "Charles Bark-ley." They all laugh at the irony.

Advertiser Profiles
Tagline
“What's in Your Wallet?”
Songs - Add
Mood
Funny
Actors - Add
Charles Barkley ... Athlete, Larry Bird ... Athlete, Samuel L. Jackson ... Actor/Actress, Spike Lee ... Director
Animals
Agency
DDB (Agency)

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