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Attention & Performance Analytics
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Attention Score
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Media Measurement
Data is based on life of ad, unless indicated otherwise

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Local
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Attention & Performance Analytics
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Industry Avg.
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Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Colgate Total SF TV Commercial, 'Ice Cruncher' Featuring Luke Wilson

Actor Luke Wilson is excited for Colgate's Total SF toothpaste because he has sensitive teeth and also just happens to be an ice cruncher. He'll be able to chew on his ice throughout the entire movie, even if the other patrons are forced to listen to the crushing and grinding of ice cubes in his mouth because it's something he just loves doing.

Advertiser
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Products
Tagline
“Do More for Your Whole Mouth”
Songs - Add
Mood
Funny
Actors - Add
Luke Wilson ... Actor/Actress, Amanda Booth ... Blonde girl in theater, Courtney Karwal ... Brunette girl in theater, George Sharperson ... Man in dark brown shirt eating popcorn

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