Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About IKEA TV Commercial, 'The Morningmorphosis: Nice Hair'

Sarah has discovered that shampoo is also made for usage in the shower and that the dry stuff isn't the only option available. How you might ask? It might have to do with Sarah getting a better night's rest on her Morgedal queen mattress and that she wakes up feeling refreshed and not rushed in the morning.

Advertiser
Advertiser Profiles
Tagline
“Make the Dream Yours”
Songs - Add
Mood
Funny
Actors - Add
Ian Unterman ... Guy
Agency
McCann Erickson New York (Creative Agency)

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