The word "headstrong" can have a lot of implications, namely that of being determined, raising the bar and having an abundance of confidence. Athletes, dancers, businessmen and people seeking "new haircut, new me" vibes can all relate to being headstrong. Above all else, Head & Shoulders thinks that headstrong individuals should never let dandruff hold them back, so it offers a solution to itchy, flaky scalp issues with its line of haircare products.

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Saatchi & Saatchi (Agency), Saatchi & Saatchi (Creative Agency)

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