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About Sleep Number 360 Smart Bed TV Commercial, 'This Is Not a Bed' Featuring Kirk Cousins

Pro athlete Kirk Cousins knows that great performance starts with great sleep and says his competitive edge comes from his Sleep Number 360 Smart Bed. Kirk showcases how the bed senses movement and can adjust support for him and his wife individually. The result is great sleep he can feel and see with nightly scores on the SleepIQ App. Kirk claims his bed is keeping him at the top of his game for his teams that are at home and on the field.

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“It's Proven Quality Sleep”
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