It requires boldness to be a Pepsi fan in the heart of Coca-Cola country, but these Atlanta shoppers are committed to what they call "the right choice." To commemorate these brave fans, the soda giant teams up with Falcons wide receiver Calvin Ridley to throw Kroger pickup customers a parking-lot parade, complete with performances by the Clark Atlanta Marching Band, cheerleaders and personal deliveries by Ridley himself -- at least it's easier than running rounds! He toasts, "Cheers to Atlanta!" and announces that Pepsi is heading to the Georgia capitol for Super Bowl LIII on Feb. 3, 2019.

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Calvin Ridley ... Athlete
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Goodby, Silverstein & Partners (Creative Agency)

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