Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Macy's TV Commercial, '2019 Mother's Day: Separation Anxiety'

A mother drops off her reluctant daughter for her first day of school. To comfort her, the mother gives her daughter her purse as a reminder that she'll always come back for her. The years pass, and now that same daughter is heading off to college. In homage to that special moment so many years ago, the daughter buys her mother a purse from Macy's, promising to return home.

Advertiser
Advertiser Profiles
Tagline
“Give the Wonder of Love”
Songs - Add
Mood
Emotional
Actors - Add
None have been identified for this spot
Agency
BBDO (Agency), CarlByrd&Co (Creative Agency)

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