Macy's TV Spot, 'Mother's Day: Separation Anxiety'

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A mother drops off her reluctant daughter for her first day of school. To comfort her, the mother gives her daughter her purse as a reminder that she'll always come back for her. The years pass, and now that same daughter is heading off to college. In homage to that special moment so many years ago, the daughter buys her mother a purse from Macy's, promising to return home.

May 06, 2019
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Mother's Day
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Julie Tao ... Teen daughter
BBDO ... Agency, CarlByrd&Co ... Creative Agency, Digitas ... Media Agency

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