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Gain Wicked For Good TV Spot, 'Scent of Oz'

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A couple runs a load of laundry using Gain's Scent of Oz, making them question whether that is what Oz actually smells like. While in the washer, the clothes take a journey around the land of Oz, turning other clothes into costumes belonging to the characters of Wicked. Wicked: For Good comes out in theaters on November 21, 2025.

Published
September 25, 2025
Advertiser
Gain Detergent
Advertiser Profiles
Facebook, YouTube
Products
Universal Pictures Wicked: For Good, Gain Detergent Wicked: For Good Wonderfullest Woods & Beautifical Blossom Scent Boosters, Gain Detergent Wicked: For Good Fantabulous Floral Flings, Gain Detergent Wicked: For Good Emerald Charm & Yellow Brick Wonder Scent Boosters
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