BMW TV Spot, 'Tap In' Featuring Mac Boucher [T1]

Mac Boucher and his caddy stare at a golf ball in a precarious position, sitting on the edge of the green with the bunker lying just below. There are two options: the caddy's idea to lateral out or Boucher's idea to reverse in. Boucher decides to take a chance and reverse the ball over his head, and it miraculously lands directly in the hole. Taking offense, the caddy, with a scowl, tells Boucher that he is a showoff. As they walk off the course and head to the car, they find themselves in another predicament: Boucher's BMW has been blocked in on either side. The caddy suggests that their best chance would be to "wedge" themselves in from the rear. In a matter-of-fact tone, Mac counters, saying that it's actually a "tap-in," and with a tap on his phone, he has the car pull forward, allowing them easy entrance. Unlike their previous quandary, the caddy seems impressed and asks to drive, but Mac decidedly says, "No."